Prospecting: the key to strong sales

Sue Barrett, CEO, Barrett Consulting Group

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One of the issues facing struggling sales teams is a lack of consistency. If they have a sound strategy and process in place, then the results can flow from that. Sales expert Sue Barrett says online consumers are inundated with advertising, which makes it tough for any marketing to cut through all the noise. Businesses need to adopt the old-fashioned sales technique of prospecting – that ability to pick up the phone and talk to someone.