While we may have neared the peak of RBA cash rate hikes, many business owners feel we’re in recessionary times. Many are struggling, and without help, they may face insolvency. Michael Fingland is CEO of Vantage Performance which helps turn around underperforming businesses and safe guard those that might be on the edge of the insolvency cliff. He offers six principles to ensure you’re in a better position to weather the economic storm in the coming months. They include developing a sound strategy, effective communication, and honing in on your unique selling point.