Sales and marketing, it rolls off the tongue, but these two disciplines working in harmony, can sometimes be a struggle. In a landscape entirely reshaped due to technology and the pandemic, selling like we used to, is a thing of the past. So how can we optimise these two powerhouse specialities for selling in a new world? Adele Crane, CEO of Sales Focus Advisory explains in her new article – Finding New Customers to Increase Sales.
Finding New Customers to Increase Sales: