It’s not enough to satisfy needs anymore. Instead, great marketing organisations are able to satisfy cravings. That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they crave than for something they merely need. So, ask yourself this: is your product or service so outstanding that people would be willing to travel miles to buy it?
For more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: