Search engine ads – 5 ways to make them work for you

Leigh Hanney, Founder, DataCraft Digital

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SEM or Search Engine Marketing is paid or pay per click ads, the ones that appear at the top of search engine results pages and drive visitor action and engagement. Leigh Hanney, an SEO and Analytics Specialist and the Founder of DataCraft Digital, is a huge advocate of SEM and he outlines five ways that business owners can build an SEM strategy.