Selling with confidence: Overcoming the fear of sales

Sales can be the hurdle some owners just can’t surmount. There are many reasons why people can find sales difficult, but according to business coach and evolve to grow founder Tristan Wright, it all comes down to the sort of confidence that can only come with knowledge. He says knowing a potential customer’s pain points, their market position and how your own product or service can meet their needs can make selling easier and help change the direction of a business.