Serving ‘humans’ in the digital era

Businesses are scrambling to keep up with latest trends in technology and take advantage of the efficiencies of digitisation. At the same time, mediocre customer service is rampant. So, how can you embrace the benefits of the digital era while also servicing customers with the human touch they crave? Well, Jaquie Scammell provides the answers in her new book, ‘The Future of Service is 5D’. The concept encompasses the physical, cognitive, emotional, social, and spiritual dimensions of human interaction. Jaquie encourages bosses to create conditions that allow employees to thrive in each dimension.