Shhh…don’t call it selling

Bob Beaumont, CEO and Executive Chairman, Beaumont Tiles

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The term “selling” is off-putting to Bob Beaumont. It reeks of manipulation – it’s like you’re forcing someone to do something against their will. Instead, you want your customers to want to buy from you – and that’s what Bob’s done so well over many decades with his very successful Beaumont Tiles franchise. He shares his lifetime of sales tips, including his friendly, no-pressure approach on the shop floor.