Standout with outstanding marketing

How well does your brand stand out in a crowded market? Do people know who you are and how you’re different to others in your industry.? Entrepreneur Richard Turner says first impressions are important, and a professional-looking brand is critical for credibility. Richard outlines that in his book, ‘The Essential Entrepreneur: What it takes to start, scale and sell a successful business’. He discusses what makes for effective brand positioning and marketing.