Start with the end in mind

Entrepreneur Kobi Simmat sold his accreditation consultancy for a cool $20 million dollars. It was a 16-year education, not only on how to run a business but what was needed to sell it for a whopping profit. If he knew then what he does now, he believes he could have sold it in half the time with half the effort. He says it’s important to start with the end in mind.