Success, one bite at a time

Fiona Whatley, Springhill Farm

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When Fiona Whatley and her husband James took over her parents’ business, they hadn’t fully planned for 10-fold growth in less than a decade. Springhill Farm makes and sells delicious bite-size treats under its own brand as well as manufacturing food – especially health food – for other brands. Its reputation has grown from lucrative partnerships with well-known companies, including Virgin, Officeworks, Qantas, AccorHotels and Hudsons Coffee. Fiona, the General Manager of Sales and Marketing at Springhill Farms, shares the lessons and challenges of a family business, handling fast growth.