Imagine setting yourself the challenge to run 250km in the searing heat of outback Australia. What lessons would you learn about yourself that you could apply to other aspects of your life, like your business? That’s what Kay Bretz set out to discover with his first ultramarathon – the Big Red Run in Birdsville – where he beat the race record by five hours. He’s since run multiple ultra-distances and was awarded the Australian Ultra Performance of the Year in 2019. The challenges he’s faced in his sport of choice has helped in many ways with his business success.