Summer Series: Does your new idea have legs?

Alan Hargreaves, Business Strategy Specialist

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Many “new” ideas already exist in some form or other — does yours bring something better to the market? Business Adviser and Author, Alan Hargreaves, has three rules to test a new idea for success: Is it needed? Does it work? Can it be done better? Alan insists if your idea provides more convenience for consumers, it might be a winner.