Despite the intensity of competition and the power of consumers, it surprises Roy Osing that most businesses are doing very little to differentiate themselves from their competitors. Many resort to the same clap-trap and aspirational statements. If you really want customers to notice you, Roy recommends using the ONLY statement, i.e., “We’re the ONLY ones that…”. Roy Osing is a former company president and entrepreneur with more than 40 years executive leadership experience. He’s also the author of several books, including his latest ‘Be Different or Be Dead’.
Follow the link for more information about Roy Osing, or to purchase his book, ‘Be Dead or Be Dead’: https://www.bedifferentorbedead.com/