Summer Series: Don’t dismiss the “mums” market

Katrina McCarter, Founder and CEO, Marketing to Mums

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If you’ve never seriously considered “mums” as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises.