Summer Series: Don’t lead with ‘crumby’ promises

Karen Gately, CEO, Corporate Dojo

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Promising your employees bonuses or promotions, but never following through is known as “breadcrumbing”. The term originates from modern dating, where someone is being led-on with small morsels of interest, like phone calls and texts, but nothing eventuates. Karen Gately of Corporate Dojo says breadcrumbing in the workplace is dishonest, disrespectful and unfair. A more effective way to motivate staff, she says, is by being proactive and clear about individual expectations.