The 4 Cs of winning presentations

Too many client presentations are self-serving with badly organised and complex content. Moreover, great ideas are often lost in a sea of slides that don’t connect with the audience. That’s according to David Fish, a globally recognised strategist and business leader, who’s worked with some of the world’s largest advertisers. He’s also author of ‘What it takes to create winning presentations’, in which he details his four keys: be clear, concise, compelling and simple.