The art of SEO

Lawrence Hitches, General Manager, Studio Hawke

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Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting. The Studio Hawke company specializes in improving ­­­SEO for its clients, and its General Manger, Lawrence Hitches, says there are plenty of things a business can do to rank higher on Goolge Search Results. He advises businesses to look at the structure and efficiency of their websites, and that, with a bit of work, it’s possible to master what he calls the “art” of SEO.