The phone’s ringing – be thankful!

One of the best sales opportunities that’s too often ignored is customer enquiries from inbound phone calls. Colin Pearce explains how to win long-term loyal customers with his six-P’s approach. When the phone rings in your business, Colin insists, be prepared to answer promptly. And then, be positive from the outset, be precise when scheduling an appointment, be personal, and – most importantly – be polite.