The phone’s ringing – goody goody!

Colin Pearce

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One of the best sales opportunities that’s often ignored is customer enquiries from inbound phone calls. Colin Pearce explains how to win long-term loyal customers with his six-P’s approach.

When the phone rings in your business, Colin insists, be prepared to answer promptly. And then, be positive from the outset, be precise when scheduling an appointment, be personal, and – most importantly – be polite.