The power of stories to influence

Yamini Naidu, Director & Chief Storyteller, Yamini Naidu Consulting

Subscribe FREE to listen In your favourite podcast app

Share this episode

Business leaders need to find better ways to influence others to navigate the world these days, but how?

Gone are the days of ‘hard power’ of command and control – it just doesn’t work in business. ‘Soft power’ of engaging and consulting is better, but takes time. Author Yamini Naidu says a powerful way to influence and inspire staff and customers is through story-telling, by grabbing emotion and connecting with the heart.