The power of stories to influence

Yamini Naidu, Director & Chief Storyteller, Yamini Naidu Consulting

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Business leaders need to find better ways to influence others to navigate the world these days, but how?

Gone are the days of ‘hard power’ of command and control – it just doesn’t work in business. ‘Soft power’ of engaging and consulting is better, but takes time. Author Yamini Naidu says a powerful way to influence and inspire staff and customers is through story-telling, by grabbing emotion and connecting with the heart.