The power of video testimonials

Ainslie Williams, CEO & Co-Founder, Reel.Reviews

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The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase. Ainslie Williams, CEO of Reel.Reviews, says it’s the visual cues, body language, tone and emotion that come through in video that provide a far more authentic and compelling argument, than from a written review.