The power of video testimonials

was Ainslie Williams, CEO & Co-Founder, Reel.Reviews

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The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy. Ainslie Williams, CEO of Reel.Reviews, says those visual cues, body language, tone and emotion in video provide a more authentic and compelling form of persuasion than a written review.