The power of ‘yes’!

Roy Osing, Entrepreneur

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Customers don’t like it when they’re told “No, you can’t do that,” or “No, you can’t have that.” Many organisations insist on rules and regulatory systems to control and handle large numbers of customers. The problem is, observes entrepreneur Roy Osing, they ignore customers as individuals, which leaves them annoyed and upset. And you don’t want that! Instead, Roy encourages businesses to implement a strategy of “yes”.