The sales mindset

Being a salesperson today is a tough gig, but could a change of mindset be the secret to success? CEO and Co-Founder of Growth Forum, David Fastuca, says starting out by building a healthy pipeline fosters confidence, reduces desperation, and helps you close deals without alienating people with what he calls “commission breath.” David has some great advice on how to engage buyers on their terms, deliver real value, and strike the right balance between persistence and patience in your sales approach. He also shares practical tips on using empathy, insight, and the right timing to connect with potential clients without becoming an irritation.