Three brand questions for every business

A strong brand isn’t just the CEO’s responsibility — it belongs to employees, customers, and even competitors. Rod Curtis is the Director, Strategy & Creative Lead at Kommunal Brand Strategy Architects, he understands more than most why businesses should involve their entire team in shaping their brand identity. Rod explains how effective team workshops can foster genuine buy-in, and that aligning employees with the brand’s core values can create a sense of belief and purpose, leading to stronger commitment and better customer experiences.