Using data for business growth

How do you focus on making quality decisions that drive real impact? Too often data is misused, resulting in irrelevant, misleading, or incorrect analyses. Brad Kasell, Principal Technology Strategist (APAC), at Domo, says good decisions depend on data quality, analytical integrity, and most importantly business context. He insists that business growth comes, not from the decisions themselves, but on the subsequent actions taken from those decisions. He also says business leaders should focus on enabling quality decision-making to be incorporated into business processes and feedback mechanisms.