Want to make sales? Be virtuous!

Sue Barrett, CEO, Barrett Consulting Group

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There have been many business lessons we’ve learned because of COVID, particularly in sales. For one thing, says Sue Barrett, CEO of Barrett Consulting Group, the pandemic has underlined the importance of ethical behaviours and virtues like trust, cooperation and gratitude. Sue says your strategy, processes, people, and culture, should be underpinned by a holistic approach.