What does sales look like now?

Tony Gattari, Managing Director, Achievers Group

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After two years of COVID, retail sales are still down as consumers are more risk averse and less willing to go out and buy. With fewer leads on offer, sales expert Tony Gattari says your sales plan needs to include a better conversion rate than before the pandemic. That includes a combination of traditional off-line activity as well as clever online processes. Tony reflects on the last two years and how COVID has fundamentally changed many industries.