What’s the big deal about marketing?

Terri Martin, East Coast General Manager, The Marketing Room

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In many companies, marketing is often an after-thought, to be done by someone – anyone – who has time on their hands. Marketing guru, Terri Martin, wants to change that mindset, so that businesses prioritise marketing as a lever, which can directly boost the bottom line. Terri has tips on what businesses can do to market themselves better.