Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions. But delve deep you must! says John Di Natale, mentor, keynote speaker and author, because these days it’s more important than ever to consider what you represent. It’s all part of personal branding, he says, it’s important for business, and by the way, it’s not just about you anymore anyway – now the whole team needs to get involved.