Why massages and other perks aren’t always the answer

Many companies today are struggling with a skills shortage, forcing them to offer perks as they attempt to ramp-up hiring. The problem is that relying solely on perks as a lure leads to high dissatisfaction and disengagement. That’s according to HR specialist Roxanne Calder, who says perks alone won’t keep employees. To be effective, benefits must resonate with individual employee needs and align with their personal values and purpose.