Why you need millennials in your business

Luke Faccini, The Sponge

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The millennial generation today makes up a large share of the Australian workforce and it’s important to understand how to attract them for future business success.

Luke Faccini, Director at brand agency, The Sponge, says they’re more likely to put emphasis on social and environmental issues when choosing a place to work. To win the hearts and minds of the millennial generation, it’s worth evaluating how your business is run and whether your brand reflects the values millennials hold dear.