Win, love, grow: a customer service strategy

Investing in your customers’ growth is a smart strategy, according to Trent Innes, Chief Growth Officer at SiteMinder. Trent calls this approach “win, love, grow”, by focusing on continually winning the customer every month, not just at the point of sale. By making your customers’ growth a priority, he says, you create a foundation for mutual prosperity and long-term business success.