Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions.… Read more

The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy.… Read more

Colleen Callander is a self-confessed recovering workaholic. Indeed, her hard work, street smarts and passion for retail catapulted her to the heights of CEO of Sportsgirl and Sussan.… Read more

Have you considered offering pay rises to your staff to reflect the rise in inflation? There’s a lot to consider, including whether you can afford it, whether your staff deserves it, and what the right salary is for your industry.… Read more

Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales.… Read more

Have you come across an unethical self-promoter? You know the one: someone who claims to know everything, lies compulsively, talks about him or herself, offers too-good-to-be-true promises, and takes advantage of others.… Read more

The Reserve Bank of Australia is in the spotlight as its board moves to combat inflation by hiking interest rates — in spite of having promised not to do so.… Read more

If you want to connect – to truly connect – with the people around you, start telling stories. Because storytelling is a powerful way to reach people at a much deeper emotional level – just ask Colin Pearce.… Read more

Many small business owners spend too much time and money outsourcing core tasks like sales and marketing when they should have a handle on them themselves.… Read more

Several recent surveys have shown that a huge proportion of Australian SMEs have yet to make the transition to selling online.… Read more