Lawyer Tracey Mylecharane has had plenty of distressed business owners come to her with cease-and-desist letters, following a new product or service launch that’s infringed on existing registered trademarks.… Read more

With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter.… Read more

Gen Z exudes confidence while looking into darkness. That’s according to the latest Employee Sentiment Index conducted by ELMO Software.… Read more

There are four ways small businesses can benefit from a hit of growth capital. Anthony Healy, CEO and MD of the Australian Business Growth Fund, says swapping a minority share of your business for a large injection of capital can help SMEs accelerate their growth, open new business opportunities, free up resources and provide additional expertise and access to new networks.

Payroll tax returns for the 2023 Financial Year are due in July. It’s a big task, especially for businesses with staff around the country, because each state and territory has different requirements.… Read more

Clients will more likely buy from you if they feel heard and understood. Sue Barrett, CEO of Barrett Consulting Group, says it’s incumbent on leaders to ensure their sales teams learn to develop long-term relationships with clients.… Read more

Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting.… Read more

Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions.… Read more

The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase.… Read more

A. Raptis & Sons is your quintessential migrant-family business success story. In the 1950s, Arthur and Anna Raptis migrated from a Greek fishing village to South Australia, where they opened a fish and chip shop, with a wholesale fish area at the back.… Read more