It’s not enough to satisfy needs anymore. Instead, great marketing organisations are able to satisfy cravings. That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they crave than for something they merely need.… Read more

Surely, there must be something to learn from someone who started a company from scratch and sold it 15 years later for a value of more than $1 billion.… Read more

For many in business, it’s hard to avoid the discounting game. When your competitors are all reducing their prices throughout the year and offering seasonal sales, there’s pressure to reduce the dollar figure on your own price tags.… Read more

Pamela Jabbour equates uniforms as the great equaliser. That is, no matter how high up or low down you are in the company, you all feel part of the same team, the same brand.… Read more

There’s some light at the end of the economic tunnel, but not before we have to endure some more pain.… Read more

It’s an urgent issue that needs to be immediately addressed: Australian businesses now only have until the end of tomorrow, Tuesday 20th September 2022, to exclusively purchase the domain name of their business or brand, ending in the new suffix “.au”.… Read more

According to the Founder and CEO of the Strategic Anarchy business consultancy, the “eight percent” describes that segment of the business community that goes beyond just wanting to create financial success.… Read more

It’s challenging for companies across most industries to find people right now. An increasingly popular tool is LinkedIn, where people tend to post a comprehensive list of their work history, like a traditional resume.… Read more

Do you often feel like you’re a fraud or a fake? Perhaps you started your business because you were good a particular thing, but then you question whether you’re any good at running a business.… Read more

According to government figures, a new cyber-attack happens in Australia every eight minutes, and according to the Chief Technical Officer and Co-Founder of Cynch Security, Adam Selwood, it’s a situation that is only getting worse.… Read more