Sue Barrett likens sales prospecting to maintaining a fitness regime: for best results you need to do it regularly and consistently, and not just when you feel like doing it.… Read more

The way social media works has changed dramatically over the past couple of years, and most businesses need to adapt the way they promote themselves.… Read more

Consumers trust word of mouth 2.4 times more than branded content. With this in mind, James Smith, CEO of digital agency, Smith Brothers Media, believes that making people feel like they’re part of the experience, and having users generate their own content for your brand can be a match made in heaven.

There are four ways small businesses can benefit from an injection of growth capital. That’s according to the CEO and MD of the Australian Business Growth Fund, Anthony Healy.… Read more

How often have you sent an email unsure whether the person you sent it to would read it?  Most of us blithely type an email and click ‘send’ hoping for a good result. … Read more

New businesses that survey potential customers, and established businesses that make a customer blueprint, are setting themselves up to become a customer-centric success.… Read more

With just seconds to grab people’s attention and make an impact, intrigue marketing is one way business owners can cut through the daily advertising clutter.… Read more

Just where does the time go? Do you find that no matter how much you try to get on top of things, there’s just not enough time in the day?… Read more

A new public/private partnership — backed by the major banks — has invested more than $50M in growth equity for a selection of Australian SMEs, propelling those businesses to a new level.… Read more

Building brand value, rather than brand awareness, and understanding algorithm requirements, is the secret to success on social media.… Read more