Mums are Australia’s most influential consumer group. Their collective spending power is vast. But a new report from Marketing to Mums Founder and CEO, Katrina McCarter, has revealed a shift in their attitudes and habits as a result of COVID-19 – and brands would do well to take note if they want to better understand the ‘mother of all opportunities’ that this presents.
Colin Pearce, Sales trainer and author
Our preoccupation with making ends meet, paying the bills, the wages, sorting out stock levels and generally keeping the lights on may lead us to overlook the fundamental reasons why people do business with us.… Read more
Ebru Sak, Saks Salons
Ebru Sak is an amazing entrepreneur and innovator with energy, compassion and enthusiasm for business and life. Her early life was a struggle as she was dragged out of school by her father and forced into an arranged marriage at 16 years old.… Read more
Andrew Spring, Jirsch Sutherland
What does it mean when a company chooses to enter into voluntary administration? Well for one thing, although it can be stressful, it can provide breathing space for businesses to resolve their financial issues.… Read more