Building brand value, rather than brand awareness, and understanding algorithm requirements, is the secret to success on social media.… Read more

Have you noticed an unwelcome spike in the number of rude encounters? It may result from the anxiety of living with COVID these last few years, as well as the uncertainty of income and the threat of catching the virus.… Read more

We all have stories to tell – they may reveal our vulnerabilities, our very personal thoughts and feelings, but we shouldn’t be afraid to tell them because those who work around us, or who buy from us, will respond positively.… Read more

As the inflationary squeeze on small business combines with the effects of COVID on the marketplace, there has never been a better time to look for alternative sources of income.… Read more

With 13 years’ experience as CEO at iconic Australian fashion brands, Sportsgirl and Sussan, Colleen Callander is a leader who walks the talk.… Read more

Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting.… Read more

Jordan Fogarty was just 13 years old when he raised more than $100,000 for domestic violence and women’s refuges.… Read more

Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions.… Read more

The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy.… Read more

Colleen Callander is a self-confessed recovering workaholic. Indeed, her hard work, street smarts and passion for retail catapulted her to the heights of CEO of Sportsgirl and Sussan.… Read more