We all have stories to tell – they may reveal our vulnerabilities, our very personal thoughts and feelings, but we shouldn’t be afraid to tell them because those who work around us, or who buy from us, will respond positively.… Read more

As the inflationary squeeze on small business combines with the effects of COVID on the marketplace, there has never been a better time to look for alternative sources of income.… Read more

With 13 years’ experience as CEO at iconic Australian fashion brands, Sportsgirl and Sussan, Colleen Callander is a leader who walks the talk.… Read more

Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting.… Read more

Jordan Fogarty was just 13 years old when he raised more than $100,000 for domestic violence and women’s refuges.… Read more

Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions.… Read more

The vast majority of people consume reviews before they purchase, particularly big-ticket items. What we now know is that a video testimonial or review will give an even more powerful incentive for people to buy.… Read more

Colleen Callander is a self-confessed recovering workaholic. Indeed, her hard work, street smarts and passion for retail catapulted her to the heights of CEO of Sportsgirl and Sussan.… Read more

Have you considered offering pay rises to your staff to reflect the rise in inflation? There’s a lot to consider, including whether you can afford it, whether your staff deserves it, and what the right salary is for your industry.… Read more

Too often we’re fixated on finding new customer leads. It’s what sales guru Tony Gattari calls “lead madness”. First and foremost, he says, you need to be able to accurately measure the different variables in your sales and marketing process: customers, transactions, and average dollar sales.… Read more