Search Engine Optimization — or SEO — is crucial for any business with an online presence, but many business owners find it daunting.… Read more

Do you know what you really stand for? Perhaps you’re too busy running your business to ask such deep-seated personal questions.… Read more

The vast majority of people read reviews before they purchase anything, particularly big-ticket items. And video testimonials or reviews, in particular, are much more influential on the final purchase.… Read more

A. Raptis & Sons is your quintessential migrant-family business success story. In the 1950s, Arthur and Anna Raptis migrated from a Greek fishing village to South Australia, where they opened a fish and chip shop, with a wholesale fish area at the back.… Read more

Has growing your customer base stalled? Are you struggling to attract people to your website? Or maybe you have a tonne of online visitors but they’re just not buying.… Read more

A manager needs to embody a group of distinct archetypes if they are to reach their full potential, according to recruitment expert and Director of Talent X, Marnie Jones.… Read more

How often have you sent an email unsure whether the person you sent it to would read it?  Most of us blithely type an email and click ‘send’ hoping for a good result. … Read more

Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts.… Read more

Virtual learning has become a game changer for businesses, according to Sales and Negotiation Consultant Julia Ewert. With the rising cost of travel, companies are turning to what she calls ‘virtual engagement’, to increase productivity.… Read more

If you’re agonising over writing that report or a delicate email to a client, ChatGPT just might be the tool to save you the time and angst.… Read more