With interest rates and inflation dominating the headlines, our regular economics commentator, University of Melbourne, Professor Neville Norman, is asking us to challenge how the two are connected — or not.… Read more

Consumers trust word of mouth 2.4 times more than branded content. With this in mind, James Smith, CEO of digital agency, Smith Brothers Media, believes that making people feel like they’re part of the experience, and having users generate their own content for your brand can be a match made in heaven.

Have you set up your company social media accounts, but struggle to maintain them? It takes patience, time, money and above all consistency to keep your messaging top of mind.… Read more

One of the issues facing struggling sales teams is a lack of consistency. If they have a sound strategy and process in place, then the results can flow from that.… Read more

What steps are needed to be a great leader and can anyone become one? Ricky Nowak, a leadership speaker and facilitator, has spent much of her career pondering those questions and has some practical solutions.… Read more

It’s a new world of communication for small business, with customers able to make contact on multiple platforms, often in very demanding terms.… Read more

Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts when making purchasing decisions.… Read more

With so many marketing channels to choose from, how do you know which is the right one for you and your business?… Read more

We’ve all heard about high-profile construction companies becoming insolvent. But the scary thing is that the number of businesses across all sectors going bust has skyrocketed this year.… Read more

The way social media works has changed dramatically over the past few years, with most businesses needing to adapt the way they promote themselves.… Read more