In many companies, marketing is often an after-thought, to be done by someone – anyone – who has time on their hands.… Read more

Can doubt be beneficial or is it just a dampener on innovation and initiative? Dan Williams is the Asia Pacific Business Coach for EOS Worldwide he says that the role of the sceptic is a critical one and often misunderstood.… Read more

The Federal Government’s Jobs and Skills Summit brought Australians together to work constructively on the challenges and opportunities facing the Australian labour market and economy.… Read more

It’s not enough to satisfy needs anymore. Instead, great marketing organisations are able to satisfy cravings. That’s according to entrepreneur Roy Osing, who says consumers are willing to pay more money for something they crave than for something they merely need.… Read more

Surely, there must be something to learn from someone who started a company from scratch and sold it 15 years later for a value of more than $1 billion.… Read more

For many in business, it’s hard to avoid the discounting game. When your competitors are all reducing their prices throughout the year and offering seasonal sales, there’s pressure to reduce the dollar figure on your own price tags.… Read more

Pamela Jabbour equates uniforms as the great equaliser. That is, no matter how high up or low down you are in the company, you all feel part of the same team, the same brand.… Read more

There’s some light at the end of the economic tunnel, but not before we have to endure some more pain.… Read more

It’s an urgent issue that needs to be immediately addressed: Australian businesses now only have until the end of tomorrow, Tuesday 20th September 2022, to exclusively purchase the domain name of their business or brand, ending in the new suffix “.au”.… Read more

According to the Founder and CEO of the Strategic Anarchy business consultancy, the “eight percent” describes that segment of the business community that goes beyond just wanting to create financial success.… Read more