Because fewer of your competitors are doing it, your marketing efforts during an economic downturn can help capture larger market share.… Read more

An effective website is not a set-and-forget online brochure. Its purpose should be to convert visitors into leads, through good design, conversion mechanisms and clear content.… Read more

Business names can sometimes have a use-by date. If you’re thinking about a name change, there are important things to consider.… Read more

When someone’s emotional or psychological needs are unmet, they may adopt a victim mentality as a way of drawing attention to themselves.… Read more

If you have a client who owes you thousands of dollars or more and who is not returning your phone calls or messages, what can you do?… Read more

A large number of Australian employees are turning up to work unwell due to depleted sick leave and cost-of-living pressures.… Read more

Too many client presentations are self-serving with badly organised and complex content. Moreover, great ideas are often lost in a sea of slides that don’t connect with the audience.… Read more

Numbers have a magnetic effect on people and can anchor their behaviour. Behavioural specialist, Bri Williams discusses a golf study which found that professional golfers tended to take fewer strokes when the same hole was labelled as a par four compared to when it was labelled as a par five.… Read more

How does a busy business person slow down and take back control in a world of constant noise and interruption?… Read more

Whether you’re new to the investment game or not, investing without proper planning or financial organization can lead to poor outcomes.… Read more