One of the most effective marketing strategies is tapping into other people’s networks. But, Marketing Specialist and Founder of Leadsology, Tom Poland says, it requires finding partners whose audience aligns with your target market: offering something that people are already looking for is key.… Read more

As a business owner, have you let the sales process fall by the wayside? If you’re like many others, perhaps what stops you from selling is fear.… Read more

Attitudes about diversity and inclusion in the workplace and marketplace have change dramatically over recent decades. Hamid Senni, a veteran Diversity and Inclusion Consultant, shares his two-decade journey witnessing the evolution of the market’s approach to diversity.… Read more

While discussion around mental health is becoming far more open and less taboo, poor mental health costs the Australian economy around $17 billion per year.… Read more

A new law has been introduced to address the blurring boundaries between work and personal life. The ‘Right to Disconnect’ bill allows employees to refuse to monitor, read, or respond to contact from their employer outside of working hours, unless the refusal is unreasonable.… Read more

ChatGPT is the best-known example of a large language model which is transforming the way in which we communicate.… Read more

Do you feel as if you have too much on your to-do list, both at work and at home?… Read more

What is the economic outlook for 2024 and how will depleted household savings influence the situation? Monash University Economics and Business Statistics Professor Robert Brooks, explains the reasons behind a more cautious approach to consumer spending, which may impact many small businesses.… Read more

If you ask questions and listen to the answers, you will learn what your customers want. Selling becomes easier and you don’t have to talk so much, says sales expert Colin Pearce.… Read more

Whether interest rates start to drop or not, the share market’s relatively robust at the moment. That’s according to investment expert Elio D’Amato, Team Member at Stockopedia Aus & NZ.… Read more