Building brand value rather than just brand awareness, and understanding algorithm requirements, is the secret to success on social media, says George Hawwa, Growth Director of social media agency, Attention Experts.… Read more

Virtual learning has become a game changer for businesses, according to Sales and Negotiation Consultant Julia Ewert. With the rising cost of travel, companies are turning to what she calls ‘virtual engagement’, to increase productivity.… Read more

If you’re agonising over writing that report or a delicate email to a client, ChatGPT just might be the tool to save you the time and angst.… Read more

An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online.… Read more

Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett?… Read more

As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between.… Read more

Sales calls – for some they come with a sense of dread, but what holds a lot of people back is not knowing what to say and a fear of rejection.… Read more

A core element to great customer service is a recovery strategy. It’s how you react to those times when, inevitably, your business makes a mistake.… Read more

One of the biggest barriers to expanding your business overseas is not knowing where to start. Well, according to Cynthia Dearin, Managing Director of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go.… Read more

No doubt there are some in your team who are facing money worries. Financial stress, like any forms of stress, can have a negative impact on performance and can lead to further problems, including depression.… Read more